Major League Baseball Is the Latest Brand Humbled by Anti-Pride Outrage

At a pitifully attended pre-game ceremony, the team raced to get a controversial award off its hands before people could come in and boo. While thousands protested outside the gates, management made the telling decision to recognize the LGBT group, Sisters of Perpetual Indulgence, before a virtually empty arena. As Breitbart’s Dylan Gwinn put it, “To say there were more reporters in attendance than fans … would not be a major exaggeration.”

By |2023-06-22T11:33:02-04:00June 22, 2023|ACRU Commentary|

Corporate Wokeism: How Bud Light Destroyed Its Brand Overnight

In the three weeks since beer giant Bud Light launched its partnership with transgender TikTok star Dylan Mulvaney, the company has lost more than $5 billion in value, ignited outrage from bar owners and rock stars, and even led one country music singer to change the lyrics of one of his songs. But while the Bud Light saga has marked a high point for conservatives flexing their cultural influence, the brand’s PR crisis is just one prominent example of the right turning the cancel culture tables on the left in recent months.

By |2023-04-20T11:04:25-04:00April 20, 2023|News|

State Farm: Like A Creepy Neighbor?

On January 18, 2022, State Farm sent an email recruiting its agents for a “unique project”. Consumers’ Research obtained a copy of that email, and alerted the public. As a result, State Farm ended its relationship with the GenderCool Project. But that was after nearly six-months of State Farm delivering books about being transgender and non-binary to elementary schools, libraries and community centers.

By |2022-06-02T13:08:39-04:00June 2, 2022|News|

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